Free instant online valuation: click here 

About us

Urban Patchwork is an independent agent based by Greenland Dock in Rotherhithe SE16, close to both Surrey Quays and Canada Water stations. 

  • We provide professional and personable residential sales and lettings services, including property management (read our 5-star reviews here)
  • We aim to be an ethical agent encouraging positive practice in the sector (you can read about our impact in our first two years here)
  • We will use the majority of surpluses for homeless housing and support through our UP fund to help meet more people's housing needs, or reinvest them in the organisation to ensure we can increase our impact over the longer term.

We are members of The Property Ombudsman, Propertymark and the Tenancy Deposit Scheme

Recent recognition

Scroll down to read about our team

The Urban Patchwork team

Toby Gooding

Toby Gooding

Managing Director

telephone icon 020 7043 2348
email icon  Email Toby

Co-founder Toby is an ARLA and NAEA qualified agent with 17 years’ industry experience and provides the highest standards of customer service. Prior to starting Urban Patchwork he led two teams in management roles, firstly at KFH in Crystal Palace and then at John D Wood & Co. in Fulham. During this time, he oversaw the successful set-up of the lettings business at KFH’s Crystal Palace branch. He also has experience of working in the Rotherhithe housing market, has a love of architecture and exploring new cities, and completed the Ride London 100-mile cycle for local homeless charity the 999 Club in both 2018 & 2019.

Rayen Schroeder

Rayen Schroeder

Property Sales Adviser

telephone icon 020 7043 2348
email icon  Email Rayen

Rayen joined us in 2019 having previously completed two property internships and is keen to develop a long-term career in the sector. She is a fantastic addition to the team and demonstrates a superb work ethic where nothing is too much trouble. Rayen has a degree in International Business with a major in Entrepreneurship, speaks four languages and used to ski and swim competitively.

Paula Bailey

Paula Bailey

Property Manager

telephone icon 020 7043 2348
email icon  Email Paula

Paula looks after our Property Management and provides a friendly face to people visiting our branch. She brings experience in providing high-quality customer service and ensuring smooth operations. She also has an eye for detail having graduated with degrees in Law and HR. A people person, Paula is herself creating new developments and bringing disused buildings back to life to provide much-needed new homes. She is a long-standing Rotherhithe resident with a wealth of local knowledge.

Shabana Ali

Shabana Ali

Property Manager (on maternity)

telephone icon 0207 043 2348
email icon  Email Shabana

Shabana is here to assist with all matters in Property Management. She has a passion for property having worked in London and Northern Ireland, both in Sales and Lettings, for over 10 years. She prides herself in delivering the highest levels of professional standards and customer service. She has a degree in Business Management from Aston University and in her spare time loves to cook and socialise with friends and family. She was attracted by the social enterprise aspect and general ethos of the company which is rare within the property industry.

Property Sales Adviser

Property Sales Adviser

We are recruiting


At least two years' relevant property sales experience with a proven track record is required and local area knowledge is desired. You will ideally have your own car but we will consider providing a pool car for the right applicant. You will have excellent communication skills, a willingness to learn, a desire to constantly improve, will take pride in providing outstanding customer service, be able to use your own initiative and can meet targets. You will represent the Urban Patchwork brand, helping us stand out from the crowd and demonstrate the excellent service and work ethic that our customers demand. This is an exciting opportunity for you to play an integral part in developing the business.